Nonprofit advertisements: What message are we sending?
Posted on December 3, 2010 at 9:40 pm
Since my last two posts criticized the media and their representation of aid and development, it’s only fair to take nonprofits to task for their public outreach as well. The following five ads were created by major nonprofits during the past two years. If you were the average person getting onto a nonprofit’s website, what message would you walk away with?
Save the Children UK
Doctors Without Borders / MSF
Note – to see the MSF video you must click on the post title, the video doesn’t show up when just scrolling through the blog.
Having seen these ads, the average person could easily walk away believing that all of the developing world is a senselessly violent place and that the best way to help is to give them stuff. I complain a lot about the media oversimplifying or incorrectly portraying aid. Unfortunately, nonprofits rely heavily on stereotypes and over-simplification as well.
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